Scott Warren was engaged to develop a campaign to launch the new Sydney Football Stadium to media and the community.

That involved working in conjunction with the client media and internal communication team, and utilised traditional, digital, social and new media. The client’s own internal and external channels were also utilised.

The campaign focused on celebrating the achievement of the project team and positioning John Holland – as the builder of the stadium – for future stadia opportunities, by bringing the client’s brand pillars alive through human stories.

The campaign was designed to be delivered in conjunction with a broader NSW Government campaign focused on the stadium’s successful completion and opening. The campaign design also ensured the stadium builder received an appropriate share of the media coverage about the achievement.